I was featured on a Nine Gold Coast News segment discussing the state of Gold Coast business and how local operators can battle falling turnover.
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| On location at the factory of former Stratacore Business Academy attendee Mark Barber, Managing Director of Seapen. |
They featured four tips of mine on what businesses struggling to work through the aftermath of the GFC need to do.
1. Get a Strategy
Work out where you’re going and how you’re going to get there. If you have already developed a strategy, be sure to review and update it regularly, making sure it’s still relevant to the market and your target clientele.
2. Work on the ‘Why?’ factor?
What makes your product different? Don’t tell people how good you are; offer a clear value proposition that shows what you have to offer that is special.
3. Get Help
Mark Barber commented: “If I was proud, I wouldn’t be where I am today.” You can't know everything and all to often we don't know what we don't know - ask for expert perspective on ventures you undertake to keep from making expensive mistakes.
4. Don’t have ‘Yes’ men.
It’s very difficult to find the right advisors but essential.
Despite tough times, business survival and success remain absolutely possible!
